01CONVERSATION
Longevity, discussed.
Industry experts, Lancôme panelists and local longevity champions opened the room with perspectives on ageing, skin, daily ritual and modern longevity.
LANCÔME × REDWELL
What if you could choose your age?
For the launch of Lancôme Absolue Longevity MD, we brought Redwell into Rue Miche as a complete beauty and longevity experience, from full treatment stations to Four SmartGlow vanity setups.
THE PARTNERSHIP
Light, ritual, longevity.
Our partnership with Lancôme explores where beauty, ritual and longevity naturally meet.
It began with the private launch of Absolue Longevity MD inside Rue Miche, Lancôme's almost-hidden activation space. We built Redwell into the experience itself: six GlowPro treatment stations with Pro Arms for guided sessions, alongside four SmartGlow vanity setups integrated with skin-age analysis.
The result is a model for how light can live naturally inside a premium beauty journey, from professional treatment to personal ritual.
THREE CHAPTERS
From insight to ritual.
02TREATMENT
Cream meets light.
Six GlowPro stations with Pro Arms turned the private activation room into a guided treatment environment, pairing Absolue application with red light as one considered ritual.
03VANITY
Skin, made personal.
Four SmartGlow vanity setups sat alongside skin-age analysis, bringing the idea of longevity into a personal beauty ritual.
BEYOND ONE MOMENT
Built around ritual.
The strongest part of the experience was the continuity between ideas and action. We spoke about longevity, light and consistent ritual, then made those ideas tangible in the room.
That thinking continues across different settings: considered, intimate and naturally integrated into the way people already care for themselves.
IN MOTION
Inside the experience.
A closer look at the private Rue Miche environment, from GlowPro treatment stations to SmartGlow at the vanity.
PRIVATE HOME
A more intimate setting.
The conversation continued at a private Lancôme gathering at Hannah Oulala's home, with a full Redwell setup created for Hannah and her guests.
We introduced the role of light, shared the thinking behind the daily ritual and opened the floor to questions in a relaxed environment built around discovery.
IN MOTION
Beauty and longevity, in detail.
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Light belongs in the beauty ritual when the experience feels considered from the first touchpoint to the last.
LANCÔME × REDWELL