LANCÔME × REDWELL

What if you could choose your age?

For the launch of Lancôme Absolue Longevity MD, we brought Redwell into Rue Miche as a complete beauty and longevity experience, from full treatment stations to Four SmartGlow vanity setups.

THE PARTNERSHIP

Light, ritual, longevity.

Our partnership with Lancôme explores where beauty, ritual and longevity naturally meet.

It began with the private launch of Absolue Longevity MD inside Rue Miche, Lancôme's almost-hidden activation space. We built Redwell into the experience itself: six GlowPro treatment stations with Pro Arms for guided sessions, alongside four SmartGlow vanity setups integrated with skin-age analysis.

The result is a model for how light can live naturally inside a premium beauty journey, from professional treatment to personal ritual.

THREE CHAPTERS

Three moments.

01CONVERSATION

Longevity, discussed.

Lancôme experts and guests opened with a conversation on ageing and skin.

02TREATMENT

Absolue meets light.

Six GlowPro stations paired Redwell with Absolue.

03VANITY

Skin, made personal.

SmartGlow sat beside personalised skin-age analysis.

BEYOND ONE MOMENT

Two settings. One idea.

Rue Miche first. Then a private gathering with Hannah Oulala and guests.

IN MOTION

Inside Rue Miche.

A closer look at the private Rue Miche environment, from GlowPro treatment stations to SmartGlow at the vanity.

“
Light belongs in the beauty ritual when the experience feels considered from the first touchpoint to the last.

LANCÔME × REDWELL